Bounce rate is one of the most important analytics information that is given to you from your google analytics. So what is the bounce rate? The bounce rate is the percent of people who visit your website and then leave without looking at any other webpage.
Why is a high Bounce Rate bad?
The reason that it is bad is because when people get to your website they are not getting what they are looking for. Once they clicked on your ad, or referral links they went to your website and didn't like what they saw.
How can I improve my Bounce Rate?
There are two ways to really improve your bounce rate, first you want to make sure that the keyword, or referral link is relevant, if the keyword isn't producing results, then you should just get rid of it. The other option is to take the webpage viewer to a page that is more relevant to them.
For instance, on my website I do accounting and web design services, if I setup an adwords account that was about tax preparation I would send them to my tax preparation services website, not my homepage. Your homepage often doesn't tell the user specific information which is what will engage them. Once they have read the information that they are looking for they are more likely to continue looking around.
Also this will increase your average time on your site which is usually a good thing.
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