Saturday, June 27, 2009

Social Media or smores

What is a smore? It's a social media whore, I just learned that today, never heard it before. Alright so I really enjoy writing down stuff on my blog, I don't mind twitter, and facebook it helps me keep up with people. I want to try linkedin, but I haven't gotten around to it. I want to try to get more professional people as followers.

I want to ask a question: How do you keep up with your online media?
I can understand why some people try to stay away from it. I really find my blog important because I like having a history of what is important to me at certain times in life, but facebook once a month, twitter, I don't know how I feel about it yet.

Okay some of the best resources anyone can have for their business are:
Score.org
Entrepreneur.com
Also good places to get information is your states website for starting a business almost every state has one, and sometimes you just need to google a question.

I also find that people give free advice online about all kinds of businesses and really from one industry to another you are going to have similar problems. So look for help from any successful business person and you be stepping in the right direction.

#1 way to get more cash for your business, is to bill people immediately, and start accepting credit cards.
Paypal and Google Check out are free, so get started taking credit card payments.

Also go to Freshbooks.com and they have a sweet program that gets your invoices sent fast, professionally and they help you keep up with who's paid and who hasn't. Check it out.

Thursday, June 25, 2009

What is a bounce rate?

Bounce rate is one of the most important analytics information that is given to you from your google analytics. So what is the bounce rate? The bounce rate is the percent of people who visit your website and then leave without looking at any other webpage.

Why is a high Bounce Rate bad?
The reason that it is bad is because when people get to your website they are not getting what they are looking for. Once they clicked on your ad, or referral links they went to your website and didn't like what they saw.

How can I improve my Bounce Rate?
There are two ways to really improve your bounce rate, first you want to make sure that the keyword, or referral link is relevant, if the keyword isn't producing results, then you should just get rid of it. The other option is to take the webpage viewer to a page that is more relevant to them.

For instance, on my website I do accounting and web design services, if I setup an adwords account that was about tax preparation I would send them to my tax preparation services website, not my homepage. Your homepage often doesn't tell the user specific information which is what will engage them. Once they have read the information that they are looking for they are more likely to continue looking around.

Also this will increase your average time on your site which is usually a good thing.

If you haven't created a google analyics account start today by going to

Get a Web Site Built for $100

If you are looking to have a website built, it's a good idea to visit with friends that have some experience with web design. They can usually get you moving in the right direction, there are several articles online that will teach you about how you want your site to look and feel. Once you know what you want usually someone with a little knowledge can get you started in the right direction.

Unclesamexpress.com have a monthly service plan that allows you to get a website up and running for 21.99 a month, this is the cheapest you will find on the internet. The reason for this is because I don't really care to make a lot of money with web design, I enjoy spending time making websites, and seeing other business owners succeed.

Enjoy your business,

David Rudd

Wednesday, June 24, 2009

Tracking Who is Looking at your Blog

Find out where they are coming from
One of the best free ways to track who is looking at your blog you want to use Google analytics. It helps you track where the visitors live, what keywords were used to find you and how long they visited your site.
This is helpful if you plan on doing any local advertising you will know the best place to place your ads.
If you are planning to do direct mail, a trade show booth, or a flee market you will want to do it where people are interested.
Set goals for your website
you can set goals for your website, see how many people are visiting the blog section of your website, see how many are checking out.

Its easy to setup
All you need to do is go to analytics.google.com and login using your normal gmail username and password. Then you can click add account, it will ask you for basic information. Then go to your blog template settings and click on edit HTML. You will want to copy and paste the tracking code Google gives you just before the bottom, just above where it says < / body >

It takes 24 hours before google will start giving you information.